Last Updated: August 30, 2026
At Toujours, privacy matters to us.
Some of the information you choose to share with us may be more personal than an ordinary online purchase. You may tell us your pet’s name, send photographs, share memories, or entrust us with details connected to a deeply meaningful keepsake.
We treat that information with care and use it only as described in this Privacy Policy.
This Privacy Policy explains how Toujours LLC, doing business as Toujours (“Toujours,” “we,” “us,” or “our”), collects, uses, discloses, and protects information when you visit our website, place an order, communicate with us, submit a story, register a product, or otherwise use our services.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with Toujours, we may collect the following categories of information.
Contact Information
This may include:
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
Order & Transaction Information
When you place an order, we may collect information such as:
- Products purchased
- Jewelry style
- Size
- Metal or finish selection
- Personalization details
- Order number
- Purchase date
- Shipping method
- Delivery status
- Returns, repairs, or warranty history
Payment information is generally processed by our payment providers. Toujours may receive limited payment-related information, such as payment status, transaction identifiers, or the last few digits of a payment method, but we do not necessarily receive or store your complete card number.
Pet & Keepsake Information
For personalized products, you may voluntarily provide information about your pet, including:
- Pet’s name
- Nickname
- Species or breed
- Photographs
- Personality details
- Favorite habits or memories
- Dates or other personalization information
- Written stories
- Information relating to a celebration or remembrance keepsake
- Instructions concerning pet hair, fur, ashes, or other keepsake material
This information is used primarily to create and personalize your Toujours experience and product.
Photographs & Other Content
You may submit:
- Pet photographs
- Product photographs
- Reviews
- Stories
- Testimonials
- Warranty photographs
- Customer-service attachments
- Other written or visual content
We distinguish between content you provide privately for fulfillment of your order and content you specifically submit or authorize for public use.
Warranty Information
If you register your Toujours piece, we may collect:
- Name
- Order number
- Purchase date
- Jewelry type
- Photograph of the piece
- Information related to future repairs or warranty claims
Communications
If you contact us, we may retain information contained in your communications, including emails, messages, customer-service requests, questions, feedback, and correspondence regarding an order.
Website & Device Information
When you use our website, we and our service providers may automatically collect information such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referring pages
- Approximate location derived from IP address
- Date and time of visits
- Shopping activity
- Interaction with website features
- Cookie or similar technology identifiers
2. How We Use Your Information
We may use personal information to:
- Process and fulfill orders
- Personalize your keepsake
- Prepare and send Collection Kits
- Connect submitted keepsake material with the correct customer order
- Communicate about the status of an order
- Arrange shipping and delivery
- Provide tracking information
- Process payments
- Provide customer service
- Handle cancellations, repairs, remakes, returns, or warranty claims
- Register your jewelry warranty
- Maintain appropriate order and business records
- Prevent fraud or misuse
- Protect our customers, business, and website
- Improve our products, packaging, and customer experience
- Understand how customers use our website
- Send marketing communications when permitted
- Comply with legal, tax, accounting, regulatory, or governmental requirements
- Enforce our Terms of Use and other policies
We may also use aggregated or de-identified information for business analysis, product development, and improvement of our services where that information can no longer reasonably identify you.
3. Your Pet’s Story Is Not Marketing Permission
We want this distinction to be especially clear.
If you tell us about your pet, upload photographs, complete a memory card, or share personal details as part of your order, that does not automatically give Toujours permission to publicly share that information.
Information provided as part of the keepsake process may be used internally to:
- Create your piece
- Personalize your order
- Prepare thoughtful packaging
- Communicate with you
- Provide customer support
We will not publish your private pet story or photographs on our website, social media, advertisements, journal, or other public marketing materials solely because you provided them with an order.
If we would like to feature your story, photograph, testimonial, or keepsake publicly, we will request permission or provide you with a clear opportunity to consent.
4. Community Stories & Public Submissions
Toujours may offer features where customers voluntarily submit pet stories, photographs, articles, reviews, or other content specifically for publication.
When you submit content through one of these public-facing features, we may use the submitted material for the purpose described at the time of submission.
We may edit submissions for formatting, grammar, length, or clarity while attempting to preserve the meaning of the original story.
We will not intentionally publish private information that was not intended for the public submission.
Please do not submit photographs, stories, or other materials belonging to another person unless you have permission to do so.
5. Hair, Fur, Ashes & Keepsake Materials
Pet hair, fur, ashes, and similar physical keepsake materials are not ordinary digital personal information, but we recognize their deeply personal and sometimes irreplaceable nature.
We may maintain records connecting submitted keepsake material with:
- Your name
- Order number
- Pet name
- Product selection
- Internal identification information
- Production status
We use this information to identify, handle, process, and complete your personalized order.
We do not sell pet hair, fur, ashes, or customer-provided keepsake material.
Handling, shipping, and use of physical keepsake material are also governed by our applicable Collection Kit instructions, Shipping Policy, Returns Policy, and other product-specific terms.
6. How We Disclose Information
We may disclose personal information to third parties that help us operate our business.
These may include:
Ecommerce & Website Providers
For example, our ecommerce platform may process orders, customer accounts, website activity, and related information.
Payment Processors
Payment providers process payments and help prevent fraudulent transactions.
Shipping & Logistics Providers
We may provide necessary information to USPS, UPS, FedEx, fulfillment providers, shipping software providers, insurers, or other transportation partners.
Production & Service Partners
Where necessary to fulfill an order, we may work with carefully selected manufacturers, artisans, jewelers, repair providers, engravers, or other service partners.
We provide these partners only with information reasonably necessary to perform the applicable service.
Where possible, customer-provided pet stories and other unnecessary personal details will not be provided to a production partner that does not need them.
Technology Providers
We may use vendors that provide:
- Website hosting
- Cloud storage
- Customer support
- Email services
- Analytics
- Fraud prevention
- Security
- Database management
- Marketing technology
Professional Advisors
Information may be disclosed where reasonably necessary to accountants, attorneys, insurers, auditors, or other professional advisors.
Government & Legal Requests
We may disclose information when reasonably necessary to:
- Comply with applicable law
- Respond to valid legal process
- Protect legal rights
- Prevent fraud
- Protect customer or public safety
- Enforce agreements or policies
7. We Do Not Sell Your Personal Stories
Toujours does not sell your pet photographs, memories, stories, or keepsake information as commercial content.
If our advertising or analytics practices are ever considered a “sale” or “sharing” of other personal information under a particular privacy law, we will provide any legally required disclosures and opt-out mechanisms.
8. Cookies & Similar Technologies
Our website may use cookies, pixels, local storage, and similar technologies.
These technologies may help us:
- Keep items in your cart
- Remember preferences
- Operate website features
- Understand website performance
- Measure traffic
- Improve user experience
- Prevent fraud
- Understand marketing performance
- Show relevant advertising where permitted
Some cookies are necessary for the website to function. Others may be optional depending on applicable law and your location.
Where required, you may be given choices regarding non-essential cookies.
Your browser may also allow you to block or delete cookies, although doing so may affect certain website features.
9. Analytics & Advertising
We may use analytics services to understand how visitors interact with our website.
If we use advertising platforms, those providers may collect or receive information regarding website activity using cookies or similar technologies.
The specific providers we use may change over time.
Where required by applicable law, we will provide appropriate controls for advertising cookies or sharing of information for targeted advertising.
10. Email & Marketing Communications
If you subscribe to our newsletter or otherwise consent to marketing communications, we may send information about:
- New collections
- Stories and articles
- Product launches
- Events
- Offers
- Toujours news
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.
Unsubscribing from marketing does not prevent us from sending transactional communications relating to your order, shipping, warranty, customer-service request, or other existing relationship with us.
11. Text Messages
If Toujours offers SMS or text-message communications, we will collect and use your telephone number according to the consent provided at signup.
Marketing text messages will be sent only where appropriate consent has been obtained.
You may opt out according to the instructions provided in the messages.
12. How Long We Keep Information
We retain information for as long as reasonably necessary for the purpose for which it was collected, including to:
- Fulfill orders
- Maintain warranty records
- Provide customer support
- Maintain tax and accounting records
- Resolve disputes
- Prevent fraud
- Comply with legal obligations
Different categories of information may be retained for different periods.
For example, order records may need to be retained longer than temporary website analytics data.
Where information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.
13. Photographs & Stories After Order Completion
Private photographs and stories submitted solely for creating or personalizing an order will not automatically become part of our public content library.
We may retain certain information with your order history for customer support, warranty, recordkeeping, or future service.
If you would like us to delete a photograph or story after your order is complete, please contact us. We will honor eligible requests subject to legitimate legal, operational, warranty, fraud-prevention, or recordkeeping requirements.
14. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no website, database, network, email system, or method of electronic storage can be guaranteed to be completely secure.
We encourage customers to use strong passwords and protect access to their email and customer accounts.
If we become aware of a data-security incident requiring notification under applicable law, we will take appropriate steps.
15. Your Privacy Choices
Depending on where you live, you may have rights regarding your personal information.
These may include the right to request:
- Access to personal information
- Correction of inaccurate information
- Deletion of certain information
- A copy of certain information
- Information about how personal data is used or disclosed
- Withdrawal of consent where processing depends on consent
- Opt-out of certain targeted advertising, sales, or sharing where applicable
These rights are subject to exceptions and limitations under applicable law.
To submit a privacy request, contact us at:
info@toujourspets.com
We may need to verify your identity before completing certain requests.
16. California Residents
If Toujours becomes subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act, eligible California residents may have additional rights concerning their personal information.
These may include rights to:
- Know what personal information is collected
- Request deletion
- Request correction
- Obtain certain information regarding disclosure
- Opt out of the sale or sharing of personal information where applicable
- Limit certain uses of sensitive personal information where applicable
- Exercise privacy rights without discriminatory treatment
Where legally required, Toujours will provide appropriate methods for exercising these rights.
17. Washington & Other State Privacy Rights
Residents of Washington and other U.S. states may have privacy rights under applicable state or sector-specific laws.
Where a privacy law applies to Toujours and grants you specific rights, we will process eligible requests according to that law.
Because privacy laws continue to evolve, this Privacy Policy may be updated as our business grows and additional requirements become applicable.
18. Children’s Privacy
Our website and products are intended for adults and are not directed to children under 13.
We do not knowingly collect personal information directly from children under 13 through our website.
If you believe a child has submitted personal information to us without appropriate authorization, please contact us so we can review and address the situation.
19. Third-Party Websites
Our website may include links to third-party websites, social media platforms, payment providers, shipping providers, or other services.
Those third parties operate independently and maintain their own privacy practices.
Toujours is not responsible for the privacy practices of third-party websites or services.
We encourage you to review their privacy policies before providing personal information.
20. Business Transfers
If Toujours is involved in a merger, acquisition, financing, restructuring, sale of assets, or other business transaction, information may be transferred as part of that transaction where permitted by law.
Any successor organization receiving personal information would be expected to handle it according to applicable privacy requirements.
21. International Visitors
Toujours is based in the United States.
If you access our website from outside the United States, information may be processed or stored in the United States or other countries where our service providers operate.
Privacy protections in those jurisdictions may differ from those in your home country.
Where required, we will implement legally appropriate mechanisms for international data transfers.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time as Toujours grows, our services change, or legal requirements evolve.
When we make changes, we will update the “Last Updated” date above.
If required by law, we may provide additional notice regarding material changes.
23. Contact Us
If you have questions about this Privacy Policy or would like to make a privacy request, please contact:
Toujours
Toujours LLC
Email: info@toujourspets.com
Website: toujourspets.com